Tired of junk mail? Us too. Lets put an end to junk mail together by sending more mail that matters.
CW/AD: Ross Hull | AD: Robert L. McGee
Paid Social + Stunt
A personal letter sent to everyone in America:
“Some things are worth waiting for.
Like a small memento from an old friend, or a family recipe from back home. When you send a piece of mail, you send a piece of yourself. Feel free to do the same with the stationary provided in this letter. We’ll be sure it’s delivered with care.”
Includes Stationary
Promotion
Free stamps will be handed out on National Letter Day, December 7th.
OOH
Experiential: The Box
The Mission:
To deliver meaning to your mailbox. How? By putting a stop to junk mail– one letter at a time.
The Experience:
A journey through a junk mail tornado to a guided letter-writing session. Visitors can mail a letter to anyone in the world and receive exclusive USPS swag upon leaving.
Touring all major cities in the U.S.
