How do we engage Gen-Z with the new Macy’s Spring collection? By creating a social filter that connects Macy’s clothing items to the colors of Spring.
Creative: Ross Hull & Jahkira Reid | Production: Zoë Maxey | Strategy: Simi Femi-Kayode & Sébastien Kleitman | Account: Tomaso Mariani
Introducing: Macy’s Capture
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