M&M’s Peanut Butter is the perfect comfort food… so we found a bunch of ways to say that.

Client: M&M’S
ECD: Peter Kain & Marcelo Nogueira
SVP Sr. CD: Bart Mol & Jim Connolly
AD: John Ratkowiak
CW: Self

Role: Wrote lots and lots and lots of headlines about peanut butter.